The Best Tools and Plugins for Real Estate Websites
If you want to run a successful online real estate company, the most important thing is an attractive and website with good functioning. However, creating the ideal real estate website isn’t just about attractive pages and listings it’s all about adding tools and plugins that can help you with property management, client interaction, remain competitive and better perform when word of mouth spreads.
Today we are going to hear about the best tools and plugins that will make your real estate website more efficient to keep visitors longer, with a better user experience and consequent conversion.
IDX/MLS Integration Tools
Why You Need It:
Presentation of Real estate Listings One of the most important features on any real estate site is how your property listings are shown. One of those remarkable features would be IDX (Internet Data Exchange) and MLS (Multiple Listing Service) integrations, which effectively means you can display live property listings directly from the MLS databases on your website.
Top Options:
- IDX Broker: An amazing WordPress based IDX plugin. You can show MLS listings, customize property searches and even provide your own layout to the listing page. It also comes with a lead capture that will assist you convert visitors into clients.
- iHomefinder: iHomefinder is a user-friendly real estate CRM with MLS integration, advanced search, featured listings and more hover no real-time update thing. It also provides a responsive design, allowing for the users to search properties with their favorite device.
- Real Geeks: Real Geeks provides an IDX solution as well as additional CRM capabilities to better help you manage leads and follow-up automatically))? It is an all-in-one solution for real estate agents to bring together their MLS along with client communication into one place.
Property Search Plugins
Why You Need It:
Search for properties — one of the basic features any real estate website must have. It enables users to get their hands on the properties of interest easily by applying filters based on several criteria — price, location, number of bedrooms and so on.
Top Options:
- Estatik: Estatik is a beautiful, easy but powerful WordPress plugin for drop dead gorgeous real estate websites with advanced features but no paid extensions for simple property listings. Highly configurable, supports different types of properties and is multilingual Additionally, you can include custom fields or enable Google Maps for more precise tracking of property locations.
- WPL Real Estate: WPL Real Estate is the largest WordPress plugin that offers an easy-to-use property search. It comes with some advanced filtering options, custom search bar and also support for IDX plugins (live MLS listings).
Lead Capture and CRM Tools
Why You Need It:
Every real estate business needs to be able to turn website visitors into a potential lead. This means a good lead capture tool that can help you track and be able to follow up with clients quickly. Client Relationship Management (CRM) tool for improving communication and client interaction which directly leads to conversion.
Top Options:
- HubSpot CRM: If you are looking for the best free leads management and nurturing tool, then Hubspot CRM stands out in my list. Follow-Up Automation: Follow-up emails can be automated and a segmented list can be created for targeted marketing (Client Interactions). It also seamlessly integrates with a majority of other real estate websites.
- Real Estate CRM by Realtyna: This CRM tool is specifically designed for real estate agents. It lets you manage client information, track property interests, and automate email campaigns. It integrates directly with your real estate listings, allowing you to offer personalized content to leads based on their search history.
- OptinMonster: Leading generation plugin (collects more leads by creating popups, slide-ins and other eye-catching types of forms). Great for persuading visitors to register — to get leads for newsletters, property alerts or prospects booking consultations.
Live Chat & Chatbots
Why You Need It:
Live chat is a cost-effective way of turning your website visitors into customers. Live Chat or Chatbot: Through a live chat tool, you can speak directly with visitors and provide them with information regarding property listings immediately at any time of the day.
Top Options:
- Tidio Live Chat: Tidio is a great live chat plugin that offers both live support and automated chatbot functions. It helps you instantly respond to visitor queries and can be customized to offer personalized assistance, even when you’re offline.
- WP-Chatbot for Messenger: If you want to integrate Facebook Messenger into your website, this plugin is perfect. It allows you to communicate with visitors through Facebook Messenger directly from your website, making it easy to stay connected.
- ChatBot: ChatBot is an advanced tool that uses AI to handle initial client queries. It can book appointments, answer property questions, and even qualify leads. It’s a great option for automating your lead generation process.
SEO Tools
Why You Need It:
But that is still one of the SEO tasks that you do for your real estate website. If you do not have good SEO, your website may not appear on Google when potential clients go hunting for properties. SEO plugins can increase organic traffic and make your site more visible too.
Top Options:
- Yoast SEO: Yoast SEO is amongst the most popular WP plugins for SEO. It allows you to structure your content with the best keywords, meta-description and headings in order for your site to rank high on search engines. Yoast also has local SEO feature built into it that is a great for real estate websites.
- Rank Math: Rank Math is a powerful SEO plugin for WordPress that helps you get traffic from the search engines. It provides rich features such as automatic schema markup, keyword tracking, and SEO analysis of your entire website.
- All in One SEO Pack (Free): All in one SEO is strong search engine optimization plugin for real estate-based websites, In easy to use layout with various options to enhance your search results. Such as keyword optimization, meta tags, XML sitemaps and much more.
Social Media Integration Plugins
Why You Need It:
Social media is an amazing way to reach out to a huge audience for real estate. Embed social media buttons and sharing options on your site Being able to communicate through other, more widespread channels helps with that Visibility Builds inter activity Allows you to publish your listings more easily. These are standard if not an essential add on.
Top Options:
- Social Snap: Social Snap makes it simple to include social sharing buttons on your website, which let users easily share your listings on platforms like Facebook, Twitter and LinkedIn. It also contains powerful tools like social proof and post analytics.
- Smash Balloon Social Photo Feed: Display an Instagram feed on your real estate website. Great for property showcasing and introduction, behind the scenes content, local activities
Virtual Tour and 360-Degree Plugins
Why You Need It:
These days, a lot of potential buyers would rather view a property virtually before putting it on their in-person tour list. The virtual tour and 360-degree viewing plugins let you give your website visitors an immersive feel of the property.
Top Options:
- WP VR Gallery: WP VR Gallery makes it so easy to create & embed 360-degree virtual tours in your property listings. Simple to use and integrates with real estate websites. This is an excellent tool for pulling clients in to show them the properties they want to know more about.
- Matterport: This is one of the top tools if you are planning on making 3D virtual tours. While it can be a premium service, the quality is top-notch and great for luxury listings.
The above-mentioned is the major things that are the best saviour to give a new height in the look and feel of your real estate website. Integrate IDX/MLS systems, SEO Tools, Lead capture plugins & live chat to make client experience better and generate more leads so you can stand out in this competitive market.
If you are in trouble selecting the correct tools, or installing these plugins, our team is always there to develop a custom real estate website based on your business purpose. Contact us today for free consultations and hit the ground running!